The story of a million names
A glimpse into the three year journey to a million names. The backstory to revolutionizing digital identity.
Domains are quietly undergoing a revolution.
There are approximately 350 million traditional web domains, and that market is currently growing at about around 4% per year.
At the same time, blockchain technology has enabled a new type of domain - ones that bridge the traditional web world with new technologies such as digital wallets and cross-platform usernames. These domains are called blockchain domains and there are over 5 million of them, growing at a rate of more than 100% per year.
Blockchain domains are on track to eclipse traditional web domains by 2030. But why will that happen? While traditional web domains roughly map to the number of small businesses in the world, blockchain domains - which are becoming digital identities - will map to the number of Internet-connected people in the world. In other words, while there are 350 million traditional domains and barely growing, there will be billions of blockchain domains.
But blockchain domains only ’sort of’ work today. They’re mostly used as digital wallet addresses, enabling money transfers via domain. Some browsers are beginning to adopt them. Integrations are needed to make these domains what we all want them to be: one address for everything that matters in your digital world. A way to send and receive money, to publicly or privately communicate, to showcase yourself to the world, and login everywhere you’d like with an instantly personalized experience.
Join us as we deliver on that promise.